Big news for family travelers with wee-ones in tow, Bugaboo and LittleStepsAsia.com have launched a series of free family city guides in Hong Kong, Singapore, Jakarta, and Kuala Lumpur. And luckily I am one of those lucky mom who can collaborate with this well known brand worldwide, this is my very first time engage with international brand and Asia exposure.
Bugaboo, the iconic Dutch stroller brand, and Little Steps Asia, the leading website in Asia for parents, teamed up with local parent trendsetters to offer insider tips on where to stay, play, shop, and explore. Take an artsy stroll through Hong Kong, taste your way through kid-friendly neighborhoods in Singapore, shop for Indonesian designers for kids in Jakarta, and stay in unique boutiques in Kuala Lumpur. Grab a copy for your baby bag or download it on the road – the city is yours!
Beyond your average travel guide
Partnering with tastemakers, influencers, and stylish parents across the region was a key element of producing the guides. There were more than 10 expert contributors involved in this project, each giving their top picks on kid-friendly hotels, top spots to enjoy a bit of family-fun, favorite restaurants, and of course, where to shop! And I would love to share my experience about where to shop in Jakarta.
So here's the Jakarta influencer persons like tastemakers include lifestyle blogger Cinta Ruhama Amelz, photographer and blog sensation Erica Knecht, and me.
Bee in the city
I worked with photographers named Viveash Photography whose took care for the shoot in Kuala Lumpur and Jakarta, she snap unique city photographs of the influencers and their little ones in the Bugaboo Bee3 strolling at their favorite city spots. Her photo was amazing, I never had the tone colour like that before. So sureal!! Explore the greens in Taman Suropati with your kids on a car-free Sunday in Jakarta. Or go to The Breeze BSD just like I did with Katya in the morning.
Click here to know more about it
Free & Fabulous
The guides are available in two formats.
The printed guide offers readers 40 pages of beautifully illustrated content, photographs, and user-friendly maps.
The digital version is available now via Bugaboo’s interactive microsite bugaboo.littlestepsasia.com and can be downloaded by city or in full format. The guide was designed by Unison Creative based in Hong Kong. For complete distribution information of the free guide.
Click here to know about the photoshoot campaign!